Product Management

We have helped 10+ product companies transform their ideas into market realities by solving most complex design and engineering challenges.

Better Products

We understand that your product is ultimately the piece of the puzzle that your customers will directly engage with so an effective digital product design and delivery process is a critical capability for businesses wanting to remain competitive. By combining customer research, online feedback, expert review and real time and analytics, we design for you better products that generate customer engagement and loyalty.

It’s all about the user

Our product management philosophy covers multiple dimensions to ensure product alignment for the purpose:

Users

The practices they perform

The information they use and share

The people with whom they interact

The services available to them

The devices they use

The channels through which they communicate

Our product engineering is driven by following solution elements:

  • A solution-based approach to problem-solving rooted in “Design Thinking” will ensure you invest in the right idea and save your money, time and focus for something different and better.
  • Projects can quickly become over-complex and modular approach will ensure you don’tspend resources on features that turn out to be unnecessary. It very important to focus onthe Minimum Viable Product (MVP).
  • Scaled down version or “prototype” for you to run tests with your team and your target audience.
  • Testing embedded into development process to make sure you don’t run into problems come launch day.
  • Automate end to end delivery pipeline.
  • Soft/private/beta launch over a very public launch.
  • Agile project management methodology significantly increases development productivity, gives you more control and results in an end product that provides real value to your users.
  • Provide you with a clickable prototype. Seeing and interacting with your product on thedevices where it will be used, will help you view your product from a user perspective.
  • Use of different brainstorming and ideation techniques to help you think outside the box and reach a wider list of potential solutions.
  • Coming up with initial sketches or wireframes for your vision.
  • Iterate again and again until the product is ready to go live.
  • Roll out your marketing and communication plan.